I am more than happy to announce that Ideaologie will now be representing my artwork and brand! Founded by Melissa Schulz and John Mavrakvis, Ideaologie is a consultancy that fosters the development of a strong stratgeic plan in growing and marketing licensed brands. That is basically a fancy way of saying that they help artists get organized and focused as we make artwork (and, oh, some of us really need it!).
I began working with Melissa and John almost a year ago. We’ve talked and planned, and I’ve studied and focused, and we have had a really nice time working together.
I thought about trying to find an agent or agency when I began developing my portfolio in earnest in 2012. It wasn’t until I met John and Melissa that I found two people who offer the kind of collaboration and breadth of experience that made me feel both at home with my natural artistic expression and encouraged about my vision for the artwork.
I am thrilled to be working with ideaologie! If you are unfamiliar with them, check them out on Facebook, at their website, or at Art Licensing Info.com. Below you can read a bit about John and Melissa and their varied and interesting careers.
John Mavrakis has a deep executive expertise with brand titans Hallmark, American Greetings, Discovery Channel, The Gap/Banana Republic, The Body Shop, Intl., Kathy Davis Studios and Mary Engelbreit Studios; experience that has formed the powerhouse business advisor that John is today. His experience and expertise are found in the areas of brand building, strategy and execution, executive management, marketing, retail and licensing. John is currently the co-Founder of ideaologie, the business advisory firm specializing in brand development, business strategy and licensing execution. Learn more about John and ideaologie at www.ideaologie.com.
With 20 years of experience in the art licensing and product development fields, Melissa Schulz has strategically led creative teams through transitional, successful and growth periods. Associations with key brands such as Hallmark, Hard Rock Café, American Greetings and Kathy Davis Studios have given her the expertise and insight into the world of licensing. Melissa brings a vast level of expertise in the areas of brand strategy and execution, marketing, creative direction and product development, retail and licensing. She is currently the co-Founder of ideaologie, the business advisory firm specializing in brand development, business strategy and licensing execution. Learn more about Melissa and ideaologie at www.ideaologie.com.